Nowadays we can find many products online and eCommerce has become the central platform for buying these products and boosting eCommerce sales. According to Statista, in 2022 the growth for global retail e-commerce sales will increase by at least one billion U.S Dollars in 2023, which means more companies will have their eCommerce and the ones who already have eCommerce will boost it.
Estimates show there is a lot of competition, with more than 25 million eCommerce websites (Statista, 2022). But with the right tactics, you can bring potential customers and a strong strategy to boost your eCommerce.
Tips to boost your eCommerce sales
1. Build your brand awareness
It is important to have your company brand awareness, which means getting people to discover your brand and what it is all about, so they can recognize what kind of products or services you are offering. To do this effectively, you will have to have a presence on social media, with regular posts, organic content, and paid promotions. Also, all of these are accompanied by a strong SEO strategy where your product or service may appear on the first page of results.
2. Email Marketing
Email is still a top channel for sales marketing strategy, the most effective email subject lines engage curiosity, include promotional offers and are personalized to each recipient’s interests. (HubSpot Blog Research, 2021) and this influences purchasing decisions.
A good strategy starts with collecting customers’ email addresses, and always include some kind of promotion, you will boost signups by giving something in return, such as a discount code, free shipping, or other valuable offers.
Start with a couple of emails per week and experiment with the frequency of unsubscribe rates, and remember always to personalize the content, and keep it interesting by including photos, videos, articles, and most importantly, special offers.
3. Create Social Media Campaigns
Instead of waiting for your brand to be on the top finds on the customer´s online search, lead your customers to your eCommerce. Social media campaigns allow you to show your content and enable a proactive approach.
Experiment with all the social media platforms, such as Instagram page and stories, reels, Facebook reels, and posts.
4. Retarget lost sales
70% of customers abandon their shopping cart, and there are many reasons why companies are losing millions of dollars due to these actions from customers. The best way to solve it, is by using abandoned cart emails, reminding customers of the products they viewed.
Retargeting or remarketing will be part of your strategy to cover all the gaps and part of your lead generation strategy.
3 Strategies to grow your eCommerce business
1. Establish your target audience
To grow your eCommerce business, you must have a specific idea of who is your target audience, your ideal lead is the one who is going to make a purchase. Create buyer personas for each audience and consider age, household income, locations, and interests. This information will help you to lead and create great marketing campaigns on social media.
2. Market all stages of your funnel
Today´s sales funnel does not work the same way for customers, they research, analyze and consider their options before buying something. To build an attractive content marketing strategy will help you to attract, sell and retain customers. But only if you follow each one of these steps:
- Awareness
- Interest
- Purchase
- Repeat
3. Repeat Buyers
On average it will also cost more times the budget to get a new customer than maintain an old customer and convert them to a repeat buyer. Always tempt customers to come back and continue shopping, you can attract them by offering a coupon with their first purchase, implementing a loyalty program, birthday gifts, and regularly promoting products of interest through personalized campaigns.
Wrap it up
All of these strategies are tried and tested by Marketing experts. For some of these, you will find wicks wins and others will be long-term success. Always keep in mind that, and remember to understand your audience so you will know how to respond with different methods by reviewing regularly your data.