In the last few years Instagram has become in one of the biggest platforms and the best way to reach the market with advertising. In this blog you will know how the advertising on Instagram works best for your business, formats, and recommendations.
Advertising on Instagram
Most of the people think there is only two types of advertising on Instagram, photo, and video, but the truth is there is more behind what we usually see when we are surfing in this social media platform.
Instagram now has more than 1.4 million of active users and there are different types of Instagram ads, theses ads and formats include Images, Stories, Videos, Carousel, Explore, Shopping and Reels. It is important to know each format has unique benefits.
Formats
1. Image Ads
This type of advertising is typically the cheapest option, but generally the most powerful tool when is used correctly. This format emphasizes the photo itself, so it is better to post a high-quality photo that is design professionally as an ad. This format always work on computer or mobile devices.
- Text recommendation: 125 characters
- Format recommendation: JPG or PNG
2. Carousel Ads
This format is the most use with it comes a series of photos that rotates within the view. This type of format is best used to display various variations, products, or a lot of information to share and not to put in just one picture. This type of ads is better for e-commerce or to show different products.
- Text recommendation: 125 characters
- Format recommendation: JPG or PNG
- Video format: MP4, MOV or GIF
3. Collection Ads
This type of format is similar to carousel advertising, the format is to use multiple photos, but the difference is the way the are displayed: in a single layout. This type of advertising shows a collection of photos in a single view so it is good when you want to show the audience all photos at once.
- Text recommendations: 125 characters
- Format recommendation: JPG or PNG
- Video format: MP4, MOV or GIF
4. Video Ads
This type of ads as the name suggests, come in video format, and it is a great way to get attention because you can get creative in the way to present the content.
- Text recommendations: 125 characters
- Number of hashtags: 30
- Video format: MP4., MOV or GIF
- Duration: 1 second to 60 seconds
5. Shopping Ads
This type of ads allows to promote and sell products or services on Instagrm, these ads work by including a product tag inside the image and also links directly to the product on your website. It is very useful when it comes to e-commerce to show your product catalog in one post.
Recommendations
Choosing the right format for advertising might be challenging at the beginning. Remember always to think what type of ad the right for your business will be and based on that you will choose the right information to share. At Micpada we have a full team who look at previous data about performance of organic content and determine what will works best for you.
Check out our packages to improve marketing for your business at https://www.micpada.com/nuestros-servicios/marketing-digital/ .